Masdar is partnering with Dubai-based Fanar Production this Ramadan to build awareness of sustainability in young audiences through the popular medium of cartoons.
Masdar will collaborate with Fanar by supporting one of the Ramadan season episodes of Shaabiat Al Cartoon, which traces the lives and traditions of Middle Eastern families and individuals in Dubai.
Aida Al Busaidy, who manages outreach programs for Masdar, said: “Masdar is excited to be working with Fanar. Our goal is to make Abu Dhabi the preeminent centre of renewable energy knowledge, development, implementation and a benchmark for sustainable development. Masdar is an example of the leadership role the UAE has taken in the field of renewable energy but we have to continually generate awareness among younger audiences and that is why we have chosen to work with Shaabiat al Cartoon.”
The Arabic animation feature is produced by Emirati filmmaker Haider Mohammed. It started out as a mobile phone animation in 2004, but its popularity grew and was finally turned into a TV series.
Shaabiat in Emirati Arabic refers to a rural neighborhood, just like the setting of the show. Based on a group of Middle Eastern families and individuals living in Dubai, the series portrays their lives and traditions in a very humorous and engaging way. Comprising 24 unique characters (the most popular being Shambee, Afari, Atooga and Bo Mhayeer) of local and Middle Eastern origin, each with their own unique accent and habits, the animated series has attracted an increasingly loyal fan following across the Middle East. -
Source Ragmag
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