Abu
Dhabi is setting up an animation, visual effects and motion capture studio as
part of its drive to improve the film, TV and media production industry in the
Middle East Digital production company Digital Domain Media Group (DDMG) and
twofour54, the Abu Dhabi
DDMG, which has worked on
movies such as Transformers and Tron 2, will establish an animation, visual
effects and motion capture studio and Digital Domain Institute media school in Abu Dhabi
The collaboration is designed
to support the emirate's goal to become the region's centre of excellence for
media content creation, the companies said in an announcement made at the
Cannes Film Festival.
DDMG will begin production of
visual effects and animation at studios in early 2013, with plans to recruit
and hire staff immediately from local and international talent pools.
Over time, the studio will
employ upwards of 500 people, the company said, adding that it will develop a
purpose-built 150,000 sq ft entertainment production complex, which is expected to be operational by the end of
2015.
The new studio will create
animated feature films, produce visual and 3D effects, engage in the production
of original Middle Eastern-branded entertainment for global audiences and
contribute to international productions.
It will become part of
Digital Domain's global feature film VFX and animation pipeline, connected to
its studios in Los Angeles , Vancouver ,
San Francisco , London , Florida
This marks the first time a
major, global studio has established a presence in the region.
"We are incredibly
excited to join twofour54 in building a strong foundation for the filmmaking
industry in Abu Dhabi
"There is tremendous
opportunity to produce original entertainment content for Middle Eastern
audiences worldwide, and to bring Hollywood
work and our own original productions here as well.
"We're looking forward
to grooming up-and-coming Arab filmmakers at a time of such great awakening in
this part of the world."
Noura Al Kaabi, CEO of
twofour54, added: "Digital Domain represents the next great leap forward
for twofour54 and Abu Dhabi
"The establishment of
DDMG in Abu Dhabi is a significant event in the
evolution of the media industry in the Middle East .
It will provide incredible opportunities for young Arabs to develop skills and
careers in an area of the media industry that has simply never existed before
in the region."
An award-winning digital
production company founded in 1993, DDMG is a leading provider of digital
visual effects and has contributed to more than 90 major motion pictures.
Twofour54 is home to more
than 160 local, regional and international media companies including CNN, BBC,
Ubisoft, Fox Intl Channels, Cartoon Network, Financial Times and Charisma.
Twofour54 said on Sunday it
is set to launch the region's first incentive scheme to lure international film
makers to the UAE capital.
The scheme comes as it looks
to accelerate Abu Dhabi
The incentive, in the form of
a rebate of up to 30 percent of spend in Abu Dhabi, will be available for
feature films, TV, documentary, advertising and music video production, it
added.
Aucun commentaire:
Enregistrer un commentaire